Last updated: March 14, 2023

Please review our Privacy Policy regularly as it is subject to intermittent amendment.

What is this Privacy Policy for?

At SPORTS CIRCUS INTERNATIONAL Limited we respect your privacy and are committed to protecting your personal data. This Policy (together with any other documents referred to on it) describes how (the “Website”, “we”, “us”) collects, uses, and discloses your Personal Information when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy.

What information do we collect?

While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include but is not limited to email address, cookies, and usage data.

We may collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

What do we use this information for?

Your IP address may be used for diagnostic and forensic reasons on our server or for the purposes of identifying your business name when browsing the site from a corporate network location.

Server log files

You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored in server log files. This stored data includes, for example, the name of the site called up, the date and time of the request, the IP address, the amount of data transferred, and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the smooth operation of our website as well as improving our services.

How long will we keep your data?

Your IP address information will be retained in server logs for 30 days and then deleted. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. 

How can I control the use of my data?

You have a wide range of rights as regards your personal data. Under current data protection laws, you have the right to request the following:

The right to erasure of your data (the right to be forgotten).

The right to object (the right to have us stop using your data for a specified purpose)

The right to amendment (the right to have incorrect data amended)

The right to access (to be given a copy of all the data we hold on you in a portable format)

The right to the restriction of processing (to restrict the use of your data)

Rights related to automated processing (we do not conduct any automated processing)

If you have any questions at all about your data or Blue Frontier’s data protection, please use the following contact information:


You are also entitled to raise a complaint with the ICO whose details can be found here:

Use of Cookies

We use “cookies” to enable the use of certain functions. Cookies are small data packages which are installed on your device and exchanged with other service providers. This allows the website, through its server to provide the users with a tailored experience within this website. Some of the cookies used by us will be deleted as soon as you close your browser (“session cookies”). Other cookies remain on your device and will enable us to identify your browser again on your next visit (“persistent cookies”). Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. 

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information

Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Use of the Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Use of Google Ads conversion tracking

Our website uses the online marketing program “Google Ads”, including conversion tracking (evaluation of user actions). Google conversion tracking is a service operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. 

You can find more detailed information on the terms and conditions of use and data protection at ( and/or at ( and at (

Use of the LinkedIn Insight tag

On our website, we use the LinkedIn Insight tag from LinkedIn Ireland Unlimited Company (Attn: Legal Dept., Wilton Plaza, Wilton Place, Dublin 2, Ireland; “LinkedIn”) for conversion tracking (visitor activity analysis) and retargeting (playing personalised advertisements).
The LinkedIn Insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and allows the following information to be collected for that cookie: metadata such as IP address, time stamp and page events (e.g. page views). These cookies have a limited validity. If you visit certain pages on our site and the cookie has not expired, we and LinkedIn may recognise that you have clicked the ad and been directed to that page.
The LinkedIn Insight tag also allows LinkedIn to collect information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent), and time stamps. This data is transmitted to LinkedIn, encrypted, IP addresses are truncated, and the direct IDs of LinkedIn members are removed within seven days to pseudonymise the data. This remaining pseudonymised data is then deleted by LinkedIn within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregate reports about the site’s target group and ad performance. 
For more information about cookies and LinkedIn’s privacy policy, please visit: ( and (

Use of the Google Tag Manager

Our website uses the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”). This application manages JavaScript tags and HTML tags which are used in particular to implement tracking and analysis tools. The data processing serves to facilitate the needs-based design and optimization of our website. The Google Tag Manager itself neither stores cookies nor processes personal data. It does, however, enable the triggering of further tags which may collect and process personal data. You can find more detailed information on the terms and conditions of use and data protection at (

Social Media Platforms

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Facebook by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland).

For more information on data protection please visit: (

LinkedIn by LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)

For more information on data protection please visit: (

Xing by XING SE (Dammtorstraße 30, 20354 Hamburg)

For more information on data protection please visit: (

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Rights of persons affected and storage duration

If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR.

Right to complain to the regulatory authority

You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.
You are entitled to raise a complaint with the ICO whose details can be found here:

Right to object

If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal claims.
If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct advertising.